Moi Moi Fine Jewellery

My main responsibilities include designing digital and print marketing imagery, research and develop visual concepts for marketing campaigns and grand opening launch. Collaborate with founders, engineers to work on UX/UI development for web/ mobile projects, e.g. conduct persona research, wireframing, develop sketching, & mock-ups, conduct final user tests and reiterate design. Create supporting assets including infographic, video & animation to be used in website homepage, landing pages, email newsletters, digital interactive catalogue, social media assets, TV screens and in-store creative displays. Assisting in analysing, planning and developing online marketing, e-commerce sales workflow funnel automation, branding & content strategies; provide and synthesise backend data analytic insights to assist with future ads and campaigns.