
2022
My Ring Designer App
My Ring Designer is a web application that runs on both tablet and desktop which allows our product specialist to help design our customer’s dream ring and provide on the spot quotations.
Art Direction
Branding & Identity
Client /
Moi Moi Fine Jewellery
This application is intended for internal use only and our goal is to help customers to better visualise their dream ring via forms of sketches and CAD drawings. With the benefit of instant price quotation, this application helps shop staff to further assist their customer and speed up their decision-making process.
My role in this project is to come up with design mockups for homepage visual layouts, and buttons, updating the layout with better typography choice and colour to better represent our brand identity and user accessibility (better colour contrast). I am also responsible for creating various marketing assets e.g. still and motion graphics to further promote on social media platforms and in-store.